Netflix Internet Marketing

Netflix Internet Marketing Introduction The internet is an information superhighway that has virtually transformed traditional practices in all sectors throughout the globe. One area that has adopted and integrated internet capabilities is marketing. Organizations are now able to create awareness of their products or services without facing physical challenges because of the internet. This paper analyzes internet marketing at Netflix. Netflix is one of the world’s leading media and entertainment companies.Advertising We will write a custom essay sample on Netflix Internet Marketing specifically for you for only $16.05 $11/page Learn More The Internet Marketing Possibilities for Netflix Netflix is a global leader in as far as internet television network is concerned. Viewers from all parts of the globe are able to stream video content from Netflix’s website and enjoy their desired movies without facing challenges caused by physical barriers, such as distance or limited DV Ds (Nash, 2004). The company has worked towards securing and maintaining partnerships with significant industry players, including Walt Disney, Paramount, as well as Warner Bros. Such arrangements that enable the company to work in collaboration with television and movie producer provide an opportunity for the firm to have a wider selection of content. In turn, this wide content has enabled Netflix to attract a huge global customer base of 33 million, with the numbers still growing (Overview, n.d.). To further increase its internet marketing performance, Netflix has tackled government policies, such as The Video Privacy Protection Act whose existence denied video tape service providers of disclosing information about the customer without obtaining the latter’s consent (Wade, 2010). This has led to the modernization of the VPPA, thus providing Netflix members with the freedom to share movies that they have streamed with friends through online social platforms like Facebook. Th is new development is significant in enabling Netflix to grow its business and customers as the sharing of content by users on social websites captures an even wider audience. The users assist Netflix in marketing the company to other potential users of the service. With the advent of smartphone technology, Netflix has ventured into the mobile world through a launch of its own application in order to enhance its internet marketing even further. Mobile phone users who are subscribers of the Netflix streaming services can view movies and television episodes by streaming the content through their hand held devices. The Netflix application is available on both Android and iOs mobile platforms and it provides quality service to the users. This helps the company to grow its subscriber base and increase its revenue because smartphones are continuously growing in popularity (Williams, 2012).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Internet marketing capabilities have influenced Netflix’s decision to open a production company. This new venture works differently from the traditional television shows in the sense that it provides the episodes immediately after release, instead of waiting for fixed intervals of time. This will enable Netflix to release more shows that are originally produced and avail them to the market via its internet TV platform. Conclusion Netflix uses the numerous capabilities of the internet to market its services. Users subscribe for the services and stream media content from Netflix’s website. The global outreach has seen the company create a customer base of close to 33 million, with the numbers still on the rise. Netflix has availed its services for the mobile phone users through the Netflix application that is supported on both Android, as well as iOS platforms. Users can also share video content via social online platfo rms, such as Facebook, thereby allowing the company to reach a wider customer base. References Nash, K. S. (2004). Box-office star: DVD renter Netflix uses customer-tracking software and elbow grease to keep the crowds coming. Baseline, 1(26), 57-57 Overview. (n.d.). Netflix. Retrieved from ir.netflix.com/ Wade, A. E. (2010). A new age of privacy protection: a proposal for an international personal data privacy treaty. The George Washington International Law Review, 42(3), 659-685. Williams, J. L. (2012). Learning HTML5 game programming: A hands-on guide to building online games using Canvas, SVG, and WebGL. Boston, MA: PearsonAdvertising We will write a custom essay sample on Netflix Internet Marketing specifically for you for only $16.05 $11/page Learn More

THe Windover Bog Site, an Archaic Pond Cemetery

THe Windover Bog Site, an Archaic Pond Cemetery Windover Bog (and sometimes known as Windover Pond) was a pond cemetery for hunter-gatherers, people who lived hunting game and gathering vegetable material between about 8120-6990 years ago. The burials were staked down in the soft mud of the pond, and over the years at least 168 people were buried there, men, women, and children. Today that pond is a peat bog, and preservation in peat bogs can be quite astonishing. While the burials at Windover were not as well preserved as those of European  bog bodies, 91 of the individuals buried contained bits of brain matter still intact enough for scientists to retrieve DNA. Perishable Artifacts of Middle Archaic Most interesting, however, is the recovery of 87 samples of weaving, basketry, woodworking and clothing, providing us more information on the perishable artifacts of Middle Archaic people in the American southeast than archaeologists ever dreamed possible. Four kinds of close twining, one kind of open twining, and one type of plaiting can be seen in the mats, bags, and basketry recovered from the site. Clothing woven by the inhabitants of Windover Bog on looms included hoods and burial shrouds, as well as some fitted clothing and many rectangular or squarish clothing articles. While the perishable fiber plaits from Windover Bog are not the oldest found in the Americas, the textiles are the oldest woven materials found to date, and together they broaden our understanding of what the Archaic lifestyle was truly like. DNA and Windover Burials Although scientists believed they had retrieved DNA from the fairly intact brain matter recovered from some of the human burials, subsequent research has shown that the mtDNA lineages reported are absent in all other prehistoric and contemporary Native American populations studied to date. Further attempts to retrieve more DNA have failed, and an amplification study has shown that there is no analyzable DNA left in the Windover burials. In 2011, researchers (Stojanowski et al) studied dental variation characteristics on teeth from Windover Pond (and Buckeye Knoll in Texas) that at least three of the individuals buried there had projections on incisors called talon cusps or an enlarged tuberculum dentale. Talon cusps are a rare trait globally  but are more common in the western hemisphere than elsewhere. Those at Windover Pond and Buckeye Knoll are the oldest found in the Americas to date, and the second oldest in the world (the oldest is Gobero, Niger, at 9,500 cal BP). Sources This article is a part of the About.com Guide to American Archaic Period, and part of the Dictionary of Archaeology. Adovasio JM, Andrews RL, Hyland DC, and Illingworth JS. 2001. Perishable industries from the Windover Bog: An unexpected window into the Florida archaic. North American Archaeologist 22(1):1-90. Kemp BM, Monroe C, and Smith DG. 2006. Repeat silica extraction: a simple technique for the removal of PCR inhibitors from DNA extracts. Journal of Archaeological Science 33(12):1680-1689. Moore CR, and Schmidt CW. 2009. Paleoindian And Early Archaic Organic Technologies: A Review And Analysis. North American Archaeologist 30(1):57-86. Rothschild BM, and Woods RJ. 1993. Possible implications of paleopathology for early archaic migrations: Calcium pyrophosphate deposition disease. Journal of Paleopathology 5(1):5-15. Stojanowski CM, Johnson KM, Doran GH, and Ricklis RA. 2011. Talon cusp from two archaic period cemeteries in North America: Implications for comparative evolutionary morphology. American Journal of Physical Anthropology 144(3):411-420. Tomczak PD, and Powell JF. 2003. Postmarital Residence Patterns in the Windover Population: Sex-Based Dental Variation as an Indicator of Patrilocality. American Antiquity 68(1):93-108. Tuross N, Fogel ML, Newsom L, and Doran GH. 1994. Subsistence in the Florida Archaic: The stable-isotope and archaeobotanical evidence from the Windover site. American Antiquity 59(2):288-303.